<h2 style="text-align: center;"><img class="wp-image-10607 aligncenter" src="http://51.15.134.16/wp-content/uploads/2017/09/Essilor-logo-jpeg-300x240.jpg" alt="traduction pour essilor - essilor logo" width="405" height="324" /><strong>Damien Cartereau Interview
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<h3 style="text-align: center;">Varilux Project Manager</h3>
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<h3><strong>Essilor Translation Project </strong></h3>
Essilor is one of Lexcelera’s clients and in April, we have the opportunity to interview Damien Cartereau, Product Manager at Essilor.

Damien has a solid 7 year-experience with Essilor International, and has been the Varilux Product Manager for 2 years. He is in charge of analyzing not only the consumers’ behavior but also the opticians’ behavior for the Mid Tier segment.
<ul>
 	<li>Which countries do you cover?</li>
</ul>
I cover the United States and some countries in Europe as well as emerging countries in Asia and Latin America.
<ul>
 	<li>What are your challenges in understanding the needs of your consumers and opticians in different countries?</li>
</ul>
Les challenges sont multiples. D’une part, il faut simplifier les messages sur les processus d’innovation de façon à ce que les consommateurs les comprennent.  Ensuite, il faut analyser leurs besoins grâce à des études sur la demande. Pour se faire, nous réalisons des enquêtes omnibus et par la suite, nous observons les écarts culturels grâce aux éléments de réponses <u>garant des lignes directrices.</u>

There are many challenges. First, messages about innovation processes need to be simplified so that consumers understand them. Second, their needs need to be analyzed through demand studies. In order to do this, we carry out omnibus surveys and subsequently, we observe the cultural differences thanks to the answer elements guiding the guidelines.
<ul>
 	<li>You have worked for many years in the so-called "dominant" and "emerging" markets. What are the markets Essilor sees as emerging?</li>
</ul>
Emerging countries are mainly China, Vietnam and India.
<ul>
 	<li>For Essilor, what are the dominant markets?</li>
</ul>
France, Italy and Brazil are our dominant markets.
<ul>
 	<li>We have seen studies that show that consumers are 6 times more likely to buy a product or service when speaking to them in their mother tongue. Have you measured the influence of translation on the international sales of Essilor?</li>
</ul>
We have not measured the influence of the translation impact to my knowledge, everything has been translated into all languages. Although we know that when it comes to the B2C, translating into the local language is a necessity for the group.
<ul>
 	<li>How many languages ​​do you speak ?</li>
</ul>
I speak French, Portuguese, English and Spanish.
<ul>
 	<li>What added value did you get with Lexcelera?</li>
</ul>
Lexcelera has been responsive while meeting the deadlines imposed on them. In addition, the service is efficient and the costs are lower.