<p style="text-align: left;">When defining your global content strategy, how do you decide what languages to prioritize?</p>
Two reports, one by Lexcelera and one by the <a href="http://www.commonsenseadvisory.com/Blogs.aspx">Common Sense Advisory</a>, an independent Massachusetts-based market research company, strive to answer that question.
<p style="text-align: left;"><strong>Trending Now</strong>: The chart below shows the main target languages that are currently trending with Lexcelera customers.</p>
<p style="text-align: center;"><a href="/?p=3085" rel="attachment wp-att-3085"><img class="aligncenter wp-image-3085" title="languages w jp" src="//51.15.134.16/wp-content/uploads/2013/11/languages-w-jp-1024x778.png" alt="" width="491" height="374" /></a></p>
These results show that the top target languages are, in descending order, English, Portuguese(Portugal/Brazil), French, Italian, Spanish (Spain/Latin American) and German followed by Chinese (China), Dutch (Netherlands/Belgium), Turkish, Romanian, Polish and Korean.

Which languages are the economic heavy hitters in the world today? This week, in an analysis of the <strong>top online languages</strong>, the leading industry research firm, the Common Sense Advisory, published its report on the top languages online. In their report, they identified the most important languages in terms of the Total Online Population (TOP) and World Online Wallet (WOW). This first is a measure of the percentage of online speakers of a particular language and the second reflects the purchasing power in that language, a sort of e-GDP. By this measure, 20% of the online population are English speakers, but their purchasing power represents 26% of the world online wallet. The report is available for free download (with registration) <a href="http://www.commonsenseadvisory.com/AbstractView.aspx?ArticleID=5591">here</a>.

These measures are designed to help you benchmark the size of the economic opportunity represented by the different languages. The conclusion? <strong>"You will need to support a widening variety of languages in just the next couple of years."</strong>
<table border="1" width="583" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="72">2013 WOW Rank</td>
<td valign="top" width="85">
<p align="center">Language</p>
</td>
<td valign="top" width="84">
<p align="center">Spoken in how many countries?</p>
</td>
<td valign="top" width="102">
<p align="center">TOP*</p>
</td>
<td valign="top" width="72">
<p align="center">Share of TOP</p>
</td>
<td valign="top" width="96">
<p align="center">WOW** (US$B)</p>
</td>
<td valign="top" width="72">
<p align="center">Share of WOW</p>
</td>
</tr>
<tr>
<td valign="top" width="72">1</td>
<td valign="top" width="85">English</td>
<td valign="top" width="84">
<p align="center">54</p>
</td>
<td valign="top" width="102">473,066,001</td>
<td valign="top" width="72">19.7%</td>
<td valign="top" width="96">16,193.63</td>
<td valign="top" width="72">35.8%</td>
</tr>
<tr>
<td valign="top" width="72">2</td>
<td valign="top" width="85">Japanese</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">101,228,736</td>
<td valign="top" width="72">4.2%</td>
<td valign="top" width="96">4,744.99</td>
<td valign="top" width="72">10.5%</td>
</tr>
<tr>
<td valign="top" width="72">3</td>
<td valign="top" width="85">German</td>
<td valign="top" width="84">
<p align="center">4</p>
</td>
<td valign="top" width="102">78,956,356</td>
<td valign="top" width="72">3.3%</td>
<td valign="top" width="96">3,467.93</td>
<td valign="top" width="72">7.7%</td>
</tr>
<tr>
<td valign="top" width="72">4</td>
<td valign="top" width="85">Spanish</td>
<td valign="top" width="84">
<p align="center">24</p>
</td>
<td valign="top" width="102">210,286,536</td>
<td valign="top" width="72">8.7%</td>
<td valign="top" width="96">3,447.13</td>
<td valign="top" width="72">7.6%</td>
</tr>
<tr>
<td valign="top" width="72">5</td>
<td valign="top" width="85">Chinese Simplified</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">538,293,912</td>
<td valign="top" width="72">22.3%</td>
<td valign="top" width="96">3,214.23</td>
<td valign="top" width="72">7.1%</td>
</tr>
<tr>
<td valign="top" width="72">6</td>
<td valign="top" width="85">French</td>
<td valign="top" width="84">
<p align="center">31</p>
</td>
<td valign="top" width="102">72,660,859</td>
<td valign="top" width="72">3.0%</td>
<td valign="top" width="96">2,699.16</td>
<td valign="top" width="72">6.0%</td>
</tr>
<tr>
<td valign="top" width="72">7</td>
<td valign="top" width="85">Italian</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">36,125,462</td>
<td valign="top" width="72">1.5%</td>
<td valign="top" width="96">1,207.21</td>
<td valign="top" width="72">2.7%</td>
</tr>
<tr>
<td valign="top" width="72">8</td>
<td valign="top" width="85">Portuguese</td>
<td valign="top" width="84">
<p align="center">5</p>
</td>
<td valign="top" width="102">94,693,159</td>
<td valign="top" width="72">3.9%</td>
<td valign="top" width="96">1,114.83</td>
<td valign="top" width="72">2.5%</td>
</tr>
<tr>
<td valign="top" width="72">9</td>
<td valign="top" width="85">Arabic</td>
<td valign="top" width="84">
<p align="center">25</p>
</td>
<td valign="top" width="102">105,729,279</td>
<td valign="top" width="72">4.4%</td>
<td valign="top" width="96">1,102.53</td>
<td valign="top" width="72">2.4%</td>
</tr>
<tr>
<td valign="top" width="72">10</td>
<td valign="top" width="85">Russian</td>
<td valign="top" width="84">
<p align="center">11</p>
</td>
<td valign="top" width="102">79,667,480</td>
<td valign="top" width="72">3.3%</td>
<td valign="top" width="96">1,031.41</td>
<td valign="top" width="72">2.3%</td>
</tr>
<tr>
<td valign="top" width="72">11</td>
<td valign="top" width="85">Dutch</td>
<td valign="top" width="84">
<p align="center">5</p>
</td>
<td valign="top" width="102">20,663,904</td>
<td valign="top" width="72">0.9%</td>
<td valign="top" width="96">930.09</td>
<td valign="top" width="72">2.1%</td>
</tr>
<tr>
<td valign="top" width="72">12</td>
<td valign="top" width="85">Korean</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">40,329,660</td>
<td valign="top" width="72">1.7%</td>
<td valign="top" width="96">924.76</td>
<td valign="top" width="72">2.0%</td>
</tr>
<tr>
<td valign="top" width="72">13</td>
<td valign="top" width="85">Chinese Traditional</td>
<td valign="top" width="84">
<p align="center">3</p>
</td>
<td valign="top" width="102">22,692,945</td>
<td valign="top" width="72">0.9%</td>
<td valign="top" width="96">560.11</td>
<td valign="top" width="72">1.2%</td>
</tr>
<tr>
<td valign="top" width="72">14</td>
<td valign="top" width="85">Swedish</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">8,676,892</td>
<td valign="top" width="72">0.3%</td>
<td valign="top" width="96">474.54</td>
<td valign="top" width="72">1.0%</td>
</tr>
<tr>
<td valign="top" width="72">15</td>
<td valign="top" width="85">Norwegian</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">4,560,572</td>
<td valign="top" width="72">0.2%</td>
<td valign="top" width="96">451.90</td>
<td valign="top" width="72">1.0%</td>
</tr>
<tr>
<td valign="top" width="72">16</td>
<td valign="top" width="85">Turkish</td>
<td valign="top" width="84">
<p align="center">3</p>
</td>
<td valign="top" width="102">32,206,073</td>
<td valign="top" width="72">1.3%</td>
<td valign="top" width="96">339.24</td>
<td valign="top" width="72">0.8%</td>
</tr>
<tr>
<td valign="top" width="72">17</td>
<td valign="top" width="85">Polish</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">25,055,577</td>
<td valign="top" width="72">1.0%</td>
<td valign="top" width="96">321.26</td>
<td valign="top" width="72">0.7%</td>
</tr>
</tbody>
</table>
* TOP: Total Online Population

** WOW: World Online Wallet

The reports from both Lexcelera and the Common Sense Advisory can help you decide what languages you need in order to maximize your impact. Whatever languages you need, Lexcelera is there to help you. Contact us today via email by clicking <a href="/?page_id=1113">here</a>.