<h1>We hear a lot about <strong>content strategy </strong>today, but what is it exactly?</h1>
A content strategy is your end-to-end process for <strong>how you plan, create, translate, deliver and manage your digital content</strong>.

Here are some signs that you may need a multilingual content strategy:
<ul>
 	<li>People across your organization are writing similar types of content</li>
 	<li>Similar content is translated at different times</li>
 	<li>Your content is not easy to find and share within your organization</li>
 	<li>Online searches in other languages cannot easily find your content</li>
 	<li>Your international customers don't see the same quality of content that your domestic customers do</li>
</ul>
<h2>Why should you have a content strategy?</h2>
<ol>
 	<li>
<blockquote>It aims at achieving your business goals by maximizing the impact of content that is <strong>easy to read and understand</strong>, <strong>consistent</strong>, <strong>easy to find</strong> and <strong>in the right language</strong>.</blockquote>
</li>
 	<li>
<blockquote>It does not only increases the impact of your content - it also increases the impact of your budget by ensuring that you write it once and translate it once.</blockquote>
</li>
</ol>
Today human translation as well as human-optimized machine translation both have a place in the enterprise global content strategy.

To help you optimize your multilingual content - and your budgets – we offer:
<ul>
 	<li>Tools that ensure you will only translate your content once, regardless of where in your organization the translation request comes from</li>
 	<li>Adaptation of the same content for different audiences</li>
 	<li>Centralized glossaries of your terminology to ensure consistency across your organization</li>
 	<li>Translation dashboard indicators so you can track your translations as well as your re-use, total expenditure, requesters within your organization, real-time progress and more</li>
 	<li>Multilingual search engine optimization (SEO)</li>
 	<li>Human translation</li>
 	<li>Human optimized translation automation</li>
</ul>
<a href="http://51.15.134.16/who-we-are/translation-service/">Contact us</a> today to find out about how we can help with your content strategy.

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