<h2>What are the 2014 top languages to watch out for?</h2>
<p style="text-align: left;">When defining your global content strategy, how do you decide what languages to prioritize?</p>
What are the 2014 top languages to watch out for? Meaning, which languages were most used in 2013?
<p style="text-align: left;">Two reports, one by Lexcelera and one by the <a href="http://www.commonsenseadvisory.com/Blogs.aspx">Common Sense Advisory</a>, an independent Massachusetts-based market research company, strive to answer that question.</p>

<blockquote>
<p style="text-align: center;"><strong>Trending now</strong>: The chart below shows the top languages that are currently trending with Lexcelera customers.</p>
</blockquote>
<img class="aligncenter wp-image-11626 size-full" style="text-align: center;" title="languages w jp" src="http://51.15.134.16/wp-content/uploads/2013/11/Top-languages-in-2014.png" alt="2014 top languages" width="638" height="451" />

&nbsp;
<h3>Which languages are the economic heavy hitters in the world today?</h3>
This week, the Common Sense Advisory published its report on the <strong>top languages online</strong>.

In their report, they identified the most important languages in terms of:
<ul>
 	<li><strong>The Total Online Population (TOP)</strong></li>
 	<li><strong>The World Online Wallet (WOW)</strong></li>
</ul>
By this measure, 20% of the online population are English speakers, but their purchasing power represents 26% of the world online wallet.

These measures are designed to help you benchmark the size of the economic opportunity represented by the different languages.
<blockquote>
<p style="text-align: center;">In conclusion: <strong>"You will need to support a widening variety of languages in just the next couple of years."</strong></p>
</blockquote>
<table border="1" width="583" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="72">2013 WOW Rank</td>
<td valign="top" width="85">
<p align="center">Language</p>
</td>
<td valign="top" width="84">
<p align="center">Spoken in how many countries?</p>
</td>
<td valign="top" width="102">
<p align="center">TOP*</p>
</td>
<td valign="top" width="72">
<p align="center">Share of TOP</p>
</td>
<td valign="top" width="96">
<p align="center">WOW** (US$B)</p>
</td>
<td valign="top" width="72">
<p align="center">Share of WOW</p>
</td>
</tr>
<tr>
<td valign="top" width="72">1</td>
<td valign="top" width="85">English</td>
<td valign="top" width="84">
<p align="center">54</p>
</td>
<td valign="top" width="102">473,066,001</td>
<td valign="top" width="72">19.7%</td>
<td valign="top" width="96">16,193.63</td>
<td valign="top" width="72">35.8%</td>
</tr>
<tr>
<td valign="top" width="72">2</td>
<td valign="top" width="85">Japanese</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">101,228,736</td>
<td valign="top" width="72">4.2%</td>
<td valign="top" width="96">4,744.99</td>
<td valign="top" width="72">10.5%</td>
</tr>
<tr>
<td valign="top" width="72">3</td>
<td valign="top" width="85">German</td>
<td valign="top" width="84">
<p align="center">4</p>
</td>
<td valign="top" width="102">78,956,356</td>
<td valign="top" width="72">3.3%</td>
<td valign="top" width="96">3,467.93</td>
<td valign="top" width="72">7.7%</td>
</tr>
<tr>
<td valign="top" width="72">4</td>
<td valign="top" width="85">Spanish</td>
<td valign="top" width="84">
<p align="center">24</p>
</td>
<td valign="top" width="102">210,286,536</td>
<td valign="top" width="72">8.7%</td>
<td valign="top" width="96">3,447.13</td>
<td valign="top" width="72">7.6%</td>
</tr>
<tr>
<td valign="top" width="72">5</td>
<td valign="top" width="85">Chinese Simplified</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">538,293,912</td>
<td valign="top" width="72">22.3%</td>
<td valign="top" width="96">3,214.23</td>
<td valign="top" width="72">7.1%</td>
</tr>
<tr>
<td valign="top" width="72">6</td>
<td valign="top" width="85">French</td>
<td valign="top" width="84">
<p align="center">31</p>
</td>
<td valign="top" width="102">72,660,859</td>
<td valign="top" width="72">3.0%</td>
<td valign="top" width="96">2,699.16</td>
<td valign="top" width="72">6.0%</td>
</tr>
<tr>
<td valign="top" width="72">7</td>
<td valign="top" width="85">Italian</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">36,125,462</td>
<td valign="top" width="72">1.5%</td>
<td valign="top" width="96">1,207.21</td>
<td valign="top" width="72">2.7%</td>
</tr>
<tr>
<td valign="top" width="72">8</td>
<td valign="top" width="85">Portuguese</td>
<td valign="top" width="84">
<p align="center">5</p>
</td>
<td valign="top" width="102">94,693,159</td>
<td valign="top" width="72">3.9%</td>
<td valign="top" width="96">1,114.83</td>
<td valign="top" width="72">2.5%</td>
</tr>
<tr>
<td valign="top" width="72">9</td>
<td valign="top" width="85">Arabic</td>
<td valign="top" width="84">
<p align="center">25</p>
</td>
<td valign="top" width="102">105,729,279</td>
<td valign="top" width="72">4.4%</td>
<td valign="top" width="96">1,102.53</td>
<td valign="top" width="72">2.4%</td>
</tr>
<tr>
<td valign="top" width="72">10</td>
<td valign="top" width="85">Russian</td>
<td valign="top" width="84">
<p align="center">11</p>
</td>
<td valign="top" width="102">79,667,480</td>
<td valign="top" width="72">3.3%</td>
<td valign="top" width="96">1,031.41</td>
<td valign="top" width="72">2.3%</td>
</tr>
<tr>
<td valign="top" width="72">11</td>
<td valign="top" width="85">Dutch</td>
<td valign="top" width="84">
<p align="center">5</p>
</td>
<td valign="top" width="102">20,663,904</td>
<td valign="top" width="72">0.9%</td>
<td valign="top" width="96">930.09</td>
<td valign="top" width="72">2.1%</td>
</tr>
<tr>
<td valign="top" width="72">12</td>
<td valign="top" width="85">Korean</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">40,329,660</td>
<td valign="top" width="72">1.7%</td>
<td valign="top" width="96">924.76</td>
<td valign="top" width="72">2.0%</td>
</tr>
<tr>
<td valign="top" width="72">13</td>
<td valign="top" width="85">Chinese Traditional</td>
<td valign="top" width="84">
<p align="center">3</p>
</td>
<td valign="top" width="102">22,692,945</td>
<td valign="top" width="72">0.9%</td>
<td valign="top" width="96">560.11</td>
<td valign="top" width="72">1.2%</td>
</tr>
<tr>
<td valign="top" width="72">14</td>
<td valign="top" width="85">Swedish</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">8,676,892</td>
<td valign="top" width="72">0.3%</td>
<td valign="top" width="96">474.54</td>
<td valign="top" width="72">1.0%</td>
</tr>
<tr>
<td valign="top" width="72">15</td>
<td valign="top" width="85">Norwegian</td>
<td valign="top" width="84">
<p align="center">1</p>
</td>
<td valign="top" width="102">4,560,572</td>
<td valign="top" width="72">0.2%</td>
<td valign="top" width="96">451.90</td>
<td valign="top" width="72">1.0%</td>
</tr>
<tr>
<td valign="top" width="72">16</td>
<td valign="top" width="85">Turkish</td>
<td valign="top" width="84">
<p align="center">3</p>
</td>
<td valign="top" width="102">32,206,073</td>
<td valign="top" width="72">1.3%</td>
<td valign="top" width="96">339.24</td>
<td valign="top" width="72">0.8%</td>
</tr>
<tr>
<td valign="top" width="72">17</td>
<td valign="top" width="85">Polish</td>
<td valign="top" width="84">
<p align="center">2</p>
</td>
<td valign="top" width="102">25,055,577</td>
<td valign="top" width="72">1.0%</td>
<td valign="top" width="96">321.26</td>
<td valign="top" width="72">0.7%</td>
</tr>
</tbody>
</table>
* TOP: Total Online Population

** WOW: World Online Wallet

The reports from both <a href="http://51.15.134.16/" target="_blank" rel="noopener"><strong>translation company Lexcelera</strong></a> and the Common Sense Advisory can help you decide what languages you may need to use this year, and the next.