<h2><img class="size-full wp-image-9755 alignright" src="http://51.15.134.16/wp-content/uploads/2015/11/Traduction-e-commerce.png" alt="content strategy" width="460" height="180" />We hear a lot about content strategy, but what is it exactly?</h2>
A content strategy is your end-to-end process for <strong>how you plan, create, translate, deliver and manage your digital content</strong>.

Here are some signs that you may need a multilingual content strategy:
<ul>
 	<li>People across your organization are writing similar types of content</li>
 	<li>Similar content is translated at different times</li>
 	<li>Your content is not easy to find and share within your organization</li>
 	<li>Online searches in other languages cannot easily find your content</li>
 	<li>Your international customers don't see the same quality of content that your domestic customers do</li>
</ul>
<h3>Why should you have a content strategy?</h3>
[dt_quote type="pullquote" layout="left" font_size="normal" animation="none" size="1"]1. It aims at achieving your business goals by maximizing the impact of content that is easy to read and understand<span style="font-size: 14px; font-weight: normal;">, </span>consistent<span style="font-size: 14px; font-weight: normal;">, </span>easy to find<span style="font-size: 14px; font-weight: normal;"> and </span>in the right language<span style="font-size: 14px; font-weight: normal;">.[/dt_quote]</span>

[dt_quote type="pullquote" layout="left" font_size="normal" animation="none" size="1"]2. It does not only increases the impact of your content - it also increases the impact of your budget by ensuring that you write it once and translate it once.[/dt_quote]

Today human translation as well as human-optimized machine translation both have a place in the enterprise global content strategy.

To help you optimize your multilingual content - and your budgets – <a href="http://51.15.134.16/" target="_blank" rel="noopener"><strong>translation company Lexcelera</strong></a> offers:
<ul>
 	<li>Tools that ensure you will only translate your content once, regardless of where in your organization the translation request comes from</li>
 	<li>Adaptation of the same content for different audiences</li>
 	<li>Centralized glossaries of your terminology to ensure consistency across your organization</li>
 	<li>Translation dashboard indicators so you can track your translations as well as your re-use, total expenditure, requesters within your organization, real-time progress and more</li>
 	<li>Multilingual search engine optimization (SEO)</li>
 	<li>Human translation</li>
 	<li>Human optimized translation automation</li>
</ul>
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<p style="text-align: center;"><strong>You need help with your content strategy?</strong></p>
<p style="text-align: center;">[dt_button size="big" animation="none" icon="" icon_align="left" color="" link="http://51.15.134.16/who-we-are/contact-translation-offices/" target_blank="true"]Contact us[/dt_button]</p>
</blockquote>