<h2>What are the top languages to watch out for?</h2>
Our previous blog answered to the question <a href="/?p=10722" target="_blank" rel="noopener">can you reach the world with English</a>?

Today, let’s find out what are the <strong>top languages to watch out for in 2017.</strong>

In 2017, half of the world’s population is now online which mean 3.74 billion people will traverse the internet. That's why, more and more tongues cross over every year into the digital world, attracting the attention of companies on the lookout for new audiences.
<p style="text-align: center;">[dt_quote type="pullquote" layout="left" font_size="normal" animation="none" size="1"]The question that comes up is:
when defining your global content strategy, how do you decide what languages to prioritize?[/dt_quote]</p>
The <a href="http://www.commonsenseadvisory.com/Blogs.aspx" target="_blank" rel="noopener">Common Sense Advisory</a>, an independent research company, strives to answer that question.

The Figure below shows the 2017 Opportunity and Audience Curves of Online Languages

[caption id="attachment_11320" align="alignnone" width="950"]<img class="wp-image-11320" title="Total Market Reach of Online Language Tiers" src="http://51.15.134.16/wp-content/uploads/2017/11/Total-market-1-1024x696.jpg" alt="total market reach of online language tiers" width="950" height="646" /> <em>Source: Common Sense Advisory, Inc.</em>[/caption]

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As the figure shows, English powers ahead. In 2017, English has once again grown faster than the total market, now accounting for more than 37% of the digital opportunity. <strong>But to reach 90% of the online market it still takes only 14 languages</strong>. It takes another 17 languages to reach the 97% threshold, 23 other languages to reach 99%, and 85 more to get to 100% of the online marketplace.

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<h3>Which languages are the economic heavy hitters in the world today?</h3>
In the Common Sense Advisory's report on the <a href="http://www.commonsenseadvisory.com/AbstractView/tabid/74/ArticleID/46005/Title/DigitalOpportunityTop100OnlineLanguagesfor2017/Default.aspx?utm_term=Latest%20Research%20CTA%20-%20WOW17&amp;utm_campaign=Weekly%20Update%3A%20Top%20100%20Online%20Languages%20for%202017&amp;utm_content=email&amp;utm_source=Act-On+Software&amp;utm_medium=email&amp;cm_mmc=Act-On%20Software-_-email-_-Weekly%20Update%3A%20Top%20100%20Online%20Languages%20for%202017-_-Latest%20Research%20CTA%20-%20WOW17" target="_blank" rel="noopener"><strong>top 100 online languages</strong></a> (available for free download, with registration), also identified the most important languages in terms of the <strong>Total Online Population (TOP)</strong> which represents the percentage of online speakers of a particular language, and the <strong>World Online Wallet (WOW)</strong> which is a sort of e-GDP representing the purchasing power in that language.

As shown in the table below, <strong>20.28% of the online population are English speakers</strong>, but their purchasing power represents 37.58% of the world online wallet.

The Common Sense Advisory Research’s annual online benchmarks provide in descending order the total economic opportunity represented by the different languages.

<img class="alignnone wp-image-11324 size-full" title="World Online Wallet" src="http://51.15.134.16/wp-content/uploads/2017/11/2017-wow-Rank.jpg" alt="Top Languages" width="705" height="750" />

* TOP: Total Online Population

** WOW: World Online Wallet

Evaluation of return on content begins with understanding the language composition of the online world. The <a href="http://www.commonsenseadvisory.com/Blogs.aspx" target="_blank" rel="noopener">Common Sense Advisory</a> Research's annual online benchmarks can help you decide what languages you need to maximize your impact.

Whatever languages you need, <a href="http://51.15.134.16/" target="_blank" rel="noopener">Lexcelera</a> is there to help you. <a href="/?page_id=1113" target="_blank" rel="noopener">Contact</a> us today.